MARTYS CRACKLIN VEGETARIAN CHICHARON CHICKEN INASAL FLAVOR 90 g - OISHI

Marty’s Cracklin’ is a cult-favourite Filipino snack from the Oishi brand, an ingenious vegetarian innovation that successfully mimics the flavour and texture of traditional Filipino chicharon (pork rinds). These pea-based crisps are characterized by an incredibly light, porous structure that literally cracks with every bite, delivering maximum crunchiness.

The Chicken Flavour version is rich in intense, salty, and spicy notes that resemble the taste of authentic poultry meat, enhanced with a deep umami flavour. This is an ideal option for lovers of bold tastes and those looking for a vegetarian alternative to meaty snacks. Marty’s Cracklin’ is the essence of Filipino snack culture – quick, satisfying, and full of flavour.

Ingredients:

Dried green peas, coconut oil and/or palm olein, tapioca starch, dried potatoes, sugar, iodized salt, chicken seasoning [WHEAT, maltodextrin, spices, whey powder (MILK), flavourings, vegetable powder, yeast extract, anti-caking agent (E551), emulsifier (E340)], garlic powder, flavour enhancers (E621, E631, E627), onion powder, hydrolyzed SOY protein, colour (E160b), antioxidant (E319).

Nutritional value per 100g:

Energy: 2230 kJ / 533 kcal

Fat: 30.0 g

 of which saturates: 13.3 g

Carbohydrates: 53.3 g

 of which sugars: 6.7 g

Protein: 10.0 g

Salt: 1.6 g

Marty’s Cracklin’ is a culinary hit that has achieved cult status not only in the Philippines but across Asia. Its success lies in the brilliant simplification and adaptation of the traditional chicharon flavour to modern market demands. These are vegetarian "pork rinds" that fully deliver the spicy and satisfying taste while eliminating the need for pork. As a result, they can be enjoyed by a wider range of food enthusiasts, including those who avoid meat. The use of coconut oil or palm olein combined with the crunchy, pea base creates a perfectly balanced, crispy flavour foundation.

The chicken flavour in this version is deep and multi-layered, achieved through precisely selected spices, onion, and garlic powder, and the synergy of flavour enhancers (E621, E631, E627) which amplify the umami sensation. It is this intensity and "meaty" depth that makes the snack so addictive. It is perfect as a quick energy boost, a complement to a beverage, or as part of a party platter.

The Oishi company, behind Marty’s Cracklin’, is a brand belonging to Liwayway Marketing Corporation, based in the Philippines. For years, it has been a leader in the snack market, known for introducing innovative and high-quality products that become instant hits. The name Oishi, which means "delicious" in Japanese, perfectly captures the company's philosophy. By choosing Marty’s Cracklin’, you are selecting a product that combines Filipino flavour heritage with international quality, offering an authentic and unforgettable experience. This is a must-have in the pantry of every Asian flavour enthusiast.